Let me tell you what it says on the BlueBean website: The items you need to track, anything from cases of goods throughout a supply chain to mobile assets throughout a facility, let’s just call them beans. You need to know where all of your “beans” are at any given time. Radio Frequency Identification technology gives you that visibility and more. It allows you to locate any individual bean if it is properly tagged. That's the blue bean!
The company name BlueBean is a great example of creating a name and a brand that tells a story. That’s an important part of your marketing and really the first step you need to take in order to market your company effectively and efficiently.
When the company began the executives knew that they didn’t want another name that started with RFID. Why? Because every other company out there doing RFID seemed to have a similar name. They wanted something that would stand out…hence the BlueBean. When someone is looking for RFID consulting or RFID equipment it’s a lot easier to remember the name BlueBean than one of the dozens of “RFID XYZ” companies out there.
So, now you know how BlueBean relates to RFID….pass it on!
Until next time….
