As I have previously talked about, branding and company name are very important.  You want a name that is easy to remember and one that tells a story. 
Of course, this doesn't mean that somewhere out there that someone else didn't think of the same company name or using something similar.  Sometimes when we say "BlueBean" to someone they think we are a coffee shop (that would be some funky blue cofffee) or exercise equipment (have you seen the infomercial yet...you could have lost 20 pounds already!)

When one of my colleagues was looking for BlueBean online, he came across this video on YouTube when searching under "BlueBean."

Now I could be wrong but I don't think this "Blue Bean" can tell you which RFID reader you may need or which version of RFID middleware would work best for you.  But it just goes to show that you never know when someone else may use your company name for something that is totally unrelated to your company's purpose.

I guess that's the one of the challenges of marketing.

Until next time...