Blogging:  this is a great way to not only educate other about your products, but also, as I have tried to do, answer questions and dialogue about what others say they’d like to hear about.

Newsletters:  many of you said that you have switched from the old snail mail versions (hey, no more print or mailing costs!) to enewsletters.  With so many enewsletter distribution  companies out there it’s easy to find smething within your budget that is still able to reach your target audience.

Press releases:  of course, we already talked about these and they are still the most popular way to get news out about your company to those that may be interested in publishing it.  When I started we had to pay a wire service and send out hard copies.  Now, the internet makes it so much easier!

Surveys and “touching base” cards:  I know personally that these can work really well.  Sending a new customer a survey to see how they liked the experience and if they have any recommendation for improvement is a great way to foster a rapport with new customers right off the bat.  Additionally, sending out a note to customers who haven’t either purchased or received a quote from you in the last six months, keeps your company name on their radar screen and reminds them that you are ready to serve their needs.

Editorial calendars:  many of you said that you follow your target publications’ editorial calendars and offer information and/or our expertise if you see an article coming up that your company has a expert viewpoint on.  (this is also a good way to look at where you might spend print advertising dollars if that’s in the budget)