Back in the beginning of 2006 BlueBean, the RFID solutions company, acquired the online store RFIDSupplyChain.com.  To get the word out we decided to use a multi-faceted marketing approach including press release distribution and possibly some television time as well.

As most marketing or public relations specialists know distributing a press release has become much easier since the advent of online distribution services and emails.  Getting on television without paying for advertising has been and continues to be a different story!  The best advice I can give is persistence, persistence, persistence.  By the way, did I mention persistence?

After a few weeks of persistence (did I mention this was key?), we finally were confirmed to appear on Inside Indiana Business with Gerry Dick.  It was a great forum to make our announcement and a great way to promote our company to Indiana businesses.