We’ve talked a lot about the various components of an RFID system and how they work.  Now, let’s talk a little about marketing these products.

One of the best ways to get your company name out in public view and without spending a whole lot of money is a press release.  Press releases can be distributed to industry publications and other niche publications that apply to your specific product.  In addition, there are a number of submission sites online that will distribute your release for free.

We also use a number of pay sites that guarantee inclusion on google and a number of other search engines.  Everyone has heard the old adage…the best publicity is free publicity.  Press releases are a great way to do that. 

Here is an example of a press release that we sent to industry publications.  Material Handling Management picked up our press release on the BlueBean Dock Door Kit and featured it on their website.

This was great publicity for our company and our product and the only cost was our time and effort to write and send out this release.  Pretty cool.  Let me know if you have any tips or tricks on getting free publicity…I look forward to hearing from you!